Using vibrant fuchsia pink, the brand communicates the spread of happiness and joy, while also embodying passion, innovation, and creativity. The secondary color, banana yellow, evokes the hues of a ripe banana, as well as shining energy.

The bold logo is a depiction of a fox with a banana tail, reflecting the owner's vision, complemented by a curvy and distinctive yet pristine and playful custom font.

For the packaging, the design needed to be easily adaptable to different sizes and shapes of containers used for the product. Therefore, we opted for clever round and square sticker designs, which perfectly convey all the necessary information.

As a whole, their identity radiates happiness, joy, sweetness, and friendliness, all while maintaining a minimal and playful essence.