Their lengthy business name is delicately fitted into a modern, clean, and pristine logo. The text flow mimics a smoky wave inspired by their company’s name, which is also reflected in their logo icon - hence the three smoky stripes.

By using light orange as their primary color, it delivers passion, friendliness, and the delicious flavor of their seasonings while also radiating positivity and cheerfulness. The smoky gray symbolizes sophistication and their expertise. A touch of light neon  adds freshness and a sense of innovation. In some designs, you can also spot flashes of red flame, which add passion.

For their packaging, the aim was to achieve both pristine quality and authenticity, ensuring it visually stood out amidst the vast competition on grocery store shelves.