To attract people craving a refreshing cooling aid, it was essential to highlight the true coldness of their shaved ice. Thus, we opted for cool-tone pastel colors that exude a natural and inviting feel, avoiding any artificial appearance. These color tones harmonize with a smooth and playful font type, enhancing the cheerful and juicy fruity essence of the offerings.

In the logo, a snowflake is meticulously positioned to replace the letter O, symbolizing the gentle descent of snow into a cove, which takes the shape of the letter V. This ingenious combination serves to captivate the attention of the cool-craving crowd during hot summer days, creating a synergistic effect.