The brand identity draws inspiration from the natural world and the juicy, vibrant colors of fresh fruits. The color scheme is designed to convey the freshness and vitality of the juices, with crisp white and vibrant orange hues. The logo font type is playful yet unique, with a distinct letter Q that represents a freshly squeezed fruit. Overall, Main Squeeze aims to provide an appealing, healthy, and eco-friendly option for juice lovers while also standing out in a crowded market.