Branding Proposal

CLIENT NAME

00/00/0000

Hello Name! This proposal outlines the process of the project, what would be included on the site, and how the payment plan would work. Please read this proposal thoroughly.

If there are any concerns that you would like to discuss, please contact me.

I am here to build your dream website!

1. What You Need

You need more than just a logo — you need a brand that tells your story, reflects the quality of your seasonings, and connects with customers at a glance. It should feel authentic, stand out on the shelf, and support your business as it grows.

What I Understand About Your Space

In the food industry, especially with seasonings, branding is everything. People buy with their eyes first. Your visual identity needs to communicate flavor, trust, and personality — instantly — whether in a retail setting or online.

Why This Matters

Strong branding doesn’t just look good — it helps build recognition, attract the right audience, and earn repeat customers. It’s how you move from a good product to a memorable, trusted brand.

What We’ll Do

I’ll create a complete, cohesive brand identity — logo, colors, typography, packaging direction, and brand strategy — designed to help you stand out, grow your audience, and confidently move forward with a brand that works for you.

The Brand Up Includes

Brand strategy & competitor research
We begin by exploring your values, mission, and vision. By understanding your business, target audience, and competitors, we’ll build a clear, cohesive brand that stands out in the market.

Mood board & creative direction
I’ll create two mood boards showcasing different visual directions. You’ll choose the one that best captures the look and feel for your brand.

Primary logo & variations
This includes your main logo, alternate versions, and brand marks—ensuring your brand looks polished and professional across all uses.

Brand patterns & icons
Custom patterns and icons add a unique touch and help maintain consistency across all platforms.

Custom color palette & typography
A tailored set of colors and fonts that reflect your brand’s personality, keeping your visuals strong and cohesive.

Brand guidelines document
A comprehensive guide covering your brand’s visuals, tone, and core principles—keeping your team and partners aligned.

Additional requests
Includes any extras like product packaging design or other specific needs.

You’ll have two rounds of revisions on the final design to ensure it’s exactly what you want.

The total cost is $2,000, payable in full or in installments based on your preference.

You can choose to pay:

In full upfront,
Two equal payments of 50% each, or
Three payments billed every two weeks.

Timeline

Week 1 – Getting Started
You’re all booked in! I’ll send over a questionnaire while I begin competitor research.

Week 2 – Planning & Collecting Info
After our strategy session, I’ll share a creative direction for your review. Once approved, I’ll begin designing your brand identity.

Weeks 2–5 – Design Phase
I’ll present the designs for feedback. You’ll have two rounds of revisions if needed.

Weeks 5–6 – Final Delivery
Once everything’s approved and paid, you’ll receive your full brand package with files and guidelines.

Time to launch your new brand!

ENGAGEMENT

DILIGENCE

GOAL ORIENTED

FOUNDATION OF TRUST

TO BE UNIQUE

ENGAGEMENT DILIGENCE GOAL ORIENTED FOUNDATION OF TRUST TO BE UNIQUE

What You Need To Do Before & During the Project ?

Before we start:

Accept the proposal by signing the contract and submitting the first payment.
Create your Squarespace account.

During the project, I’ll need from you:

Your brand story, mission, and vision, including what makes your business unique.
Information about your target audience and competitors.
Detailed product descriptions, photos, sizes, and prices (for paintings or other products).
Portfolio or gallery images and stories about your past work.
Content for key website pages such as About, Services, Contact, and FAQs.
Business contact information.
High-quality images or other assets you want to include.
Any design preferences or examples of websites you like.

Terms & Conditions

1. Pay in full
2. Split half
3. Split into three installments
Design work begins after the first payment. The final files are delivered once the last payment is made.
Either party may cancel the project at any time. The Client is responsible for payment based on work completed and any related expenses. If canceled after completion, full payment is required. All rights remain with the Designer. Deposits are non-refundable.
We will focus on creating a cohesive brand identity for your business, built on a clear strategic foundation. This ensures your visuals effectively communicate the message and emotions you want to evoke in your audience.
Throughout the process, we will thoroughly discuss and document your brand’s mission, vision, and values. We’ll also define the desired tone, voice, and personality to establish a strong foundation for your brand identity.
This proposal provides a detailed breakdown of everything included in the package you select.
The Client must complete full payment before using or sharing the Deliverables. Until then, the Client cannot copy, alter, distribute, or share the work in any form. All rights remain with the Designer, and the Deliverables are for the Client’s personal use only. Unauthorized use or sharing is prohibited and considered infringement.
The Client is responsible for securing a valid business name, license, and trademark if needed. The Designer is not liable for any legal issues, name conflicts, or trademark problems after the project is delivered. If the business name changes later, the Designer is not required to redo any work.
The Client agrees to respond to the Designer’s requests for information, feedback, or guidance within one week. If the Client does not respond, the Designer may send a pause notice. If there’s still no response within 24 hours after the notice, the Designer can pause the work without liability. To restart, the Client must pay a $300 Pause Fee. If unpaid after 6 months, the project will be closed and payments kept by the Designer.

I’m excited to get started!

Please review the proposal carefully. If everything meets your approval, you can start the project by signing the contract and submitting the first payment by [DEADLINE].

If you have any questions, don’t hesitate to reach out. Thank you!

Accept Proposal & Continue to Next Step

Kind Words From Clientele

"I recently had the privilege of working with the incredibly talented graphic designer Kia Gluzman, and I cannot express enough how impressed I was with her exceptional skills and creativity. From the very beginning, it was clear that she is truly passionate about her craft and dedicated to delivering outstanding results. The timeliness and efficiency of her work is also worth mentioning. Deadlines were consistently met, and revisions were handled promptly and professionally. Communication was another aspect in which she excelled. She was an active listener, taking the time to understand my requirements, preferences, and target audience. Her ability to understand what I was looking for and bring it to life was amazing. She was also receptive to feedback and open to adjustments, ensuring that the result was precisely what I envisioned. I have and definitely would recommend Kia Gluzman again to anyone who is seeking an exceptional graphic designer, someone who can bring your creative vision to life. In conclusion, my experience with her was nothing short of remarkable. Her unparalleled creativity, professionalism, attention to detail, and technical expertise set her apart from all the rest. I am certain that she will exceed your expectations and bring your creative vision to life in the most extraordinary way possible."

-Brent K Miller
"Kia was so helpful and dedicated on the project! You will be so glad you get to work with her. I couldn’t be more satisfied with the service and products I received. I highly recommend her for anyone who is looking for a brand designer! "

-Ari H
"From the beginning of the project, Kia was very professional. She explained what was happening every step of the way, and her kindness was genuine. Her patience was extraordinary, especially since I didn't know much about branding. I would recommend her firsthand."

-Lawrence Pernell